Writing
Notes from the workshop
Short pieces on building products, the tools I use, and what I learn along the way.
- 1 min read
What I tell every founder call
A short list of things I find myself repeating across advising conversations.
- 1 min read
Building ClubFriends from zero
Notes on starting a consumer social product alone — the constraints I picked, what I am avoiding, and the small loops I run every week.
- 1 min read
Two cities, one keyboard
What changes and what stays the same when you split a working life between Tallinn and Istanbul.
- 1 min read
The quiet stack
Why I keep choosing boring tools for new projects, and the short list I default to in 2026.
- 1 min read
The cost of half-finished tools
Notes on cleaning up the personal AI tooling drawer that grew sideways for a year.