- 1 min read
Why my settings page has six things
A short defence of a settings page that does not grow.
- 1 min read
Default values I changed
A short list of defaults that did more work than any feature I built.
- 1 min read
One number that surprised me
A metric I had not been tracking, that turned out to predict more than the ones I had been.
- 1 min read
Words I removed from the UI
A short audit of the vocabulary that made the product feel less like itself.
- 1 min read
Building in Estonian
Why I write my product in two languages, and what the Estonian version teaches me about the English one.
- 1 min read
The button that didn't exist
How three users tried to click a thing that was not there, and what I built instead.
- 1 min read
One signup field is enough
What happened the week I cut my signup from five fields to one.
- 1 min read
The animation I removed
Why a 120ms ease that I had been proud of had to come out.
- 1 min read
Why I send no welcome email
A small product decision that took a year to fully accept.
- 1 min read
Talking to one user a week
Not a strategy, a small habit, but the one that has reshaped the product more than anything else.
- 1 min read
The empty state I argued with myself about
Two weeks, three drafts, and what the right answer ended up being.
- 1 min read
Onboarding I rebuilt three times
The same flow, three increasingly small versions, and what each one taught me.
- 1 min read
What I track and what I don't
A short list of the metrics I keep close, the ones I deliberately ignore, and the test I use to decide.
- 1 min read
Features I deleted this quarter
A short audit of what came out of the product, what stayed in, and what I learned about the difference.
- 1 min read
What I tell every founder call
A short list of things I find myself repeating across advising conversations.
- 1 min read
Soft launching to nobody
On shipping a product to a quiet audience first, and why the silence is the point.